About Me
My Background
MISSION-ORIENTED LEADER, WRITER & TRAINER, ESG SPECIALIST,
MARKETER/STRATEGIST, PUBLIC SPEAKER
Key skills include:
❖Multi-Channel Writing/SEO – Print, Web, Video
❖ Multimedia & F/F Employee, Customer, Stakeholder Trainings
❖ Digital & Print Newsletters, Brochures, Fliers -->Automations
❖ PowerPoint Presentations & Launch Plans/Announcements
❖ CXO Quality Long-Form Articles & Blogs, Expert Interviews
❖ Remote Team Leadership, Agile PM, & Collaboration Skills
❖Curriculum Writing, CE, Presenting & Directing/Producing Events
❖ Complex Projects/Events, Biz Ops, Creating & Updating SOPs
EDUCATION & TOP-SELLING AUTHOR
Western International University
Master’s in Human Dynamics 2018, GPA 4.0
Chosen to speak at commencement.
Boston University
Bachelor of Science, Communications, GPA 3.8
Class President
TOP TECHIE SKILLS & PORTFOLIO
85 wpm, Microsoft Word, Excel, PowerPoint (MS Office Suite), Adobe Suite, UX, HTML, LMS, WordPress, GHL, GA, Trello, QBE, Outlook365, Salesforce, Hubspot, Zendesk, Zoho, Intercom, ActiveCampaign, YouTube Creator, Jotform, Clickfunnels, Basecamp, Blackboard, Infusionsoft, Bananatag.
www.Louology.com, www.Revelana.com, www.SVP.org, www.ActiveForever.com, www.ApexOutcomes.com, www.PeekForward.com, www.AEM.green
PROFESSIONAL BIO
National Laser Institute - Louology - Revelana
Chief Strategy & Communications Officer
(April 2021 – Present)
- Brought in by CEO to create brand, design, launch, and lead a new startup within National Laser Institute from scratch.
- Leading all tech stack decisions, recruiting, training, managing all projects, planning and performing at events, putting all SOPs in place.
- Creating and managing all aspects of Zoom mentor sessions and events.
- 100% remote team management in multiple cities, and countries.
www.Louology.com Mentoring & retaining thousands of members
Writing curriculum and all articulations, video production.
Member feedback resulted in my creating a SaaS for aesthetics.
Revelana.com Has become a total SaaS solution, tech support, branding, and creative services organization for aesthetics and medspa practice owners; building "smart" websites that tie into workflows and cross-enterprise solutions, along with offering ongoing mentorship and support.
ApexOutcomes - Executive Coaching and Writing
CXO, Chief Strategy, Operations, & Communications Officer
(July 2014 – Present)
Brought in by investors to turn a troubled digital marketing, healthcare, and a reputation management SaaS business around.
Helped transform companies losing money for years to becoming the chosen, profitable, and differentiated, multi-million dollar market-leaders.
- Updated trainings, branding, the brand voice, marketing. articulations, position descriptions, SEO, and website copy.
- Updated SOPs, slide decks, created employee and customer training libraries/delivered training, and CTA forms.
- Leveraged my position as an influencer and thought leader on LinkedIn for launches and leadership development.
- Professional and psychological executive counselor.
#1 Top-Selling Author of Purpose, Passion & Profit
What can I say:)
DURING THIS SAME TIME...
Arizona State University School of Entrepreneurship
One of the First Entrepreneurs in Residence for the Entrepreneurship & Innovation Program at ASU
(2014-2016)
During my years at ASU, we won "Most Innovative University" from US News & World Report.
- Created the role, curriculum, awareness, branding, and SOPs
- Assembled and trained diverse student teams to ideate and perform together to create viable ventures and pitch their ventures to investors.
- My student teams consistently won over $3.5 mm in private investments for student ventures within 1 year.
- Attracted strategic partners such as Mayo Clinic, which became an invaluable strategic partner to the university.
ActiveForever Medical Supplies & Devices
CEO
(Aug 2004 – July 2014)
- Massively successful turnaround project.
- Led all strategy, ops, marketing, retail, tech infrastructure, ecommerce, 3PL logistics, HR training and development.
- Grew a tiny ‘mom & pop’ ecommerce business to $94mm, one of the largest multi-channel solutions businesses in the country.
- Led strategy, sourcing, product management, marketing, and 3PL fulfillment for over 150K SKUs and 850 manufacturers.
- The company became a center for innovation, and a highly respected branding, sales, and DME logistics services agency.
- Spoke at conferences and corporate trainings as a leadership, market strategy, and internet marketing expert.
eStreet Capital/eStreet Search
Managing Partner (& top-producing) Retained Executive Search Specialist (Jan 1987-Dec 2004)
- I was one of the country's top retained executive search consultants for 9 years, the founder passed away, and one year after breaking off on my own, my search business was purchased by one of the venture capital organizations I served.
- Performed due diligence on investments, defined the recruiting needs, fulfilled the recruiting and training requirements.
- Helped countless companies such as Oracle Corporation and Turner Broadcasting completely transform their business models, build new business units, and maintain market-leadership.
- Helped countless private startups grow through successful acquisitions and assimilations.
- Helped co-found eMarketing (1999) which became a leading $multi-mil digital agency purchased by Mars Promotions 2001.
- Spoke on stages as an industry expert.